Privacy Policy
Commitment to Privacy
LayUp is deeply committed to protecting the privacy and security of your personal information. We understand the importance of handling personal data responsibly and transparently, particularly in the digital environment. Our commitment extends across all our operations and applies regardless of your location—whether you are based in Australia, New Zealand, or the United States. We only collect and use your personal information when it is essential to deliver our services or carry out business-related functions. If we intend to use your data for any other purpose, we will seek your explicit consent.
Where appropriate, we offer the option to interact with us anonymously or through a pseudonym. However, in some cases, providing certain information is necessary to process transactions or deliver services, and without it, we may not be able to proceed.
Legal Compliance
LayUp complies with all relevant data protection and privacy legislation in the countries where we operate.
In Australia, we follow the Privacy Act 1988 and uphold the 13 Australian Privacy Principles, which govern how personal information is collected, used, and disclosed.
In New Zealand, we adhere to the Privacy Act 2020, which outlines how personal data must be treated by organizations, including obligations around transparency, security, and access.
For users in the United States, we comply with federal and state privacy laws, including the California Consumer Privacy Act (CCPA), which provides California residents with the right to know what personal information is collected about them, the ability to access or delete that data, and the option to opt out of its sale.
By aligning our privacy practices with these regional standards, LayUp ensures a high level of protection for all our users.
Collection of Information
LayUp collects personal information directly from you when you engage with our services or interact with us online, over the phone, or through other communication channels. This includes when you complete forms on our website, join our membership programs, enter promotional contests, or reach out to our customer support team. In some cases, we may also collect information from third parties, but only if you have authorized this or it is reasonable to do so under the circumstances. All data collection is carried out lawfully, fairly, and with minimal intrusion. We ensure that we only collect information that is necessary to fulfill our services or obligations, and we are transparent about the reasons for collecting it.
Types of Information Collected
The personal information we collect may include your full name, contact details such as your email address and phone number, date of birth, gender, and residential address. We may also request financial information needed to process payments, such as credit card or banking details. Additionally, we may record verbal or written communications with you, including customer service calls, and gather insights about your preferences, lifestyle, or interests if these are relevant to your transactions or experiences with us. All such information is collected with your knowledge and handled securely.
Use of Information
LayUp uses your personal information to provide you with products and services, respond to enquiries, and manage our business operations efficiently. This includes fulfilling orders, processing payments, delivering customer service, conducting internal training, and managing legal or commercial issues. If you have provided consent or where it is reasonable to do so, we may also use your information to inform you about new products, promotions, or services that we believe could interest you. We continually assess how we use your data to ensure it serves a legitimate business purpose and complies with all legal obligations.
Disclosure of Information
We may share your personal information with third parties in the course of our business operations, but only when it is necessary and appropriate. This includes external service providers such as delivery partners, IT support companies, marketing agencies, legal advisors, and financial institutions involved in payment processing. When disclosing your data, we ensure that these third parties are contractually bound to protect your information and comply with applicable privacy regulations. We will never sell your personal data or share it with unrelated third parties without your consent unless required to do so by law.
International Data Handling
In the global digital environment, some of our data processing activities may involve the transfer of personal information to countries outside your own, including the United States where certain services such as our email platform (e.g., Mailchimp) are hosted. When this occurs, LayUp takes all reasonable steps to ensure that your personal information is protected to a standard consistent with local privacy laws. These measures include using encrypted data transmission, secure cloud storage systems, and entering into data protection agreements with international service providers.
Direct Marketing
From time to time, LayUp may contact you to provide information about products, services, or promotions that may be of interest to you. We may send these communications via email, SMS, phone, or postal mail based on your preferences and the contact information you have provided. You can opt out of receiving such communications at any time. To do so, you can contact us at support@layupshop.com. We respect your right to privacy and will act promptly on all opt-out requests, ensuring that you are not contacted for marketing purposes if you have indicated that preference.
Data Security
LayUp is committed to protecting your personal information through robust security measures. We implement industry-standard technical and organizational safeguards to prevent unauthorized access, disclosure, alteration, or destruction of your data. These include secure servers, encryption protocols, regular security audits, and staff training on data protection best practices. While we take every reasonable precaution to protect your information, please note that no system can guarantee complete security, and we encourage you to take steps to protect your own account credentials.
Website Usage and Cookies
Our website uses cookies to enhance your experience by remembering your preferences and optimizing certain functions for your individual shopping needs. We also collect analytics data stored on your device that help us analyse website traffic and improve our services. If you choose not to allow cookies, some features of our website may not function properly. We also collect analytical data about your usage patterns, such as pages visited and time spent on the site, which we use for operational purposes. If you complete but don't submit a form on our website, that information is only stored if the form is successfully submitted. Please note that our site may contain links to third-party websites, and we are not responsible for their privacy practices. We recommend reviewing the privacy policies of those sites before providing them with your personal information.
See full cookie policy here.
Access and Correction of Personal Information
You have the right to request access to any personal information that we hold about you. If you believe that any of this information is inaccurate, incomplete, or outdated, you may also request that it be corrected. LayUp will respond to your request within a reasonable timeframe and, where possible, provide the information or make the necessary corrections. We do not charge for access unless the request requires significant resources to process, in which case we will inform you of any applicable fees beforehand. Requests can be submitted via email to support@layupshop.com.
Questions or Complaints
If you have any questions, concerns, or complaints regarding our handling of your personal information, you can contact us directly by emailing support@layupshop.com. We take all privacy-related concerns seriously and will investigate your complaint and respond in a timely manner. If you are not satisfied with our resolution, you have the right to escalate your complaint to the appropriate regulatory authority. For Australian residents, this is the Office of the Australian Information Commissioner. For New Zealand residents, it is the Office of the Privacy Commissioner. In the United States, particularly in California, complaints may be directed to the California Attorney General's Office.
Privacy Policy
About This Policy
LayUp ("LayUp", "we", "our", or "us") is committed to protecting your privacy and handling your personal information in an open and transparent manner.
This Privacy Policy explains how we collect, hold, use, disclose, store, and protect your personal information when you interact with our website, products, services, promotions, customer support channels, social media platforms, and other business activities
This Privacy Policy has been developed in accordance with:
- Privacy Act 1988 (Cth);
- Australian Privacy Principles (APPs);
- Notifiable Data Breaches Scheme (NDB Scheme);
- Spam Act 2003 (Cth);
- Privacy Act 2020 (New Zealand);
- Applicable United States privacy legislation, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), where applicable; and
- Applicable regulatory guidance and industry standards
By using our website or providing personal information to us, you acknowledge that your information may be collected, used, disclosed and handled in accordance with this Privacy Policy.
Who We Are
Legal Entity Name: Laybyland Pty Ltd
ABN: 93156646963
Registered Address: 15-19 Amsterdam Street, Richmond, Victoria, 3121
Email: privacy.officer@layupshop.com
Personal Information We Collect
The personal information we collect depends on how you interact with us.
Identity Information
We may collect:
- Full name
- Date of birth
- Customer account details
- Membership information
Contact Information
We may collect:
- Email address
- Telephone number
- Billing address
- Delivery address
Transaction Information
We may collect:
- Purchase history
- Order details
- Returns and refund information
- Gift card transactions
- Loyalty or rewards information
- Payment transaction records
Technical Information
We may collect:
- IP address
- Device information
- Browser type
- Website usage information
- Cookie identifiers
- Location information derived from device settings or IP address
Communication Information
We may collect:
- Customer service enquiries
- Email correspondence
- Chat communications
- Survey responses
- Competition entries
- Social media interactions
Sensitive Information
LayUp generally does not collect sensitive information unless reasonably necessary for our business activities and permitted by law.
Where sensitive information is collected, it will only be collected with your consent or where otherwise authorised by law.
Children's Information
Our products and services are generally intended for adults.
We do not knowingly collect personal information from children under 15 years of age without appropriate parental or guardian consent.
If we become aware that personal information has been collected from a child without the necessary consent, we will take reasonable steps to delete that information.
How We Collect Personal Information
We may collect personal information through:
- Our website;
- Online checkout processes;
- Customer account registrations;
- Telephone enquiries;
- Email communications;
- Customer support interactions;
- Social media platforms;
- Competitions, promotions and giveaways;
- Customer account registrations;
- Surveys and market research;
- Marketplace platforms;
- Mobile applications (if applicable);
- Live chat services;
- Automated customer support tools and chatbots;
- Third-party business partners;
- Delivery and logistics providers; and
- Other third parties where authorised or permitted by law.
Why We Use Personal Information
We collect and use personal information for the following purposes:
| Purpose | Examples |
|---|---|
| Providing products and services | Processing orders, deliveries, returns and exchanges |
| Customer support | Responding to enquiries, complaints and warranty claims |
| Account administration | Managing customer accounts and memberships |
| Payment processing | Processing payments, refunds and fraud checks |
| Security and fraud prevention | Verifying identity and detecting suspicious activity |
| Marketing | Sending promotional communications where permitted |
| Analytics and improvement | Understanding customer behaviour and improving services |
| Competitions and promotions | Administering competitions, giveaways and rewards programs |
| Legal compliance | Meeting legal, regulatory and taxation obligations |
We only collect and use personal information where reasonably necessary for our business activities or otherwise permitted by law.
Marketing Communications and Consent
LayUp may send marketing communications relating to products, services, promotions, competitions and special offers.
Marketing communications may be sent via:
- Email;
- SMS;
- Social media; or
- Other electronic communication channels.
Where required by law, we will obtain your consent before sending marketing communications.
You may withdraw consent or unsubscribe at any time by:
- Clicking the unsubscribe link in our emails;
- Following SMS opt-out instructions;
- Updating your account preferences; or
We aim to process unsubscribe requests within five business days.
LayUp maintains suppression lists to ensure customers who opt out do not continue receiving marketing communications.
Our marketing activities are conducted in accordance with the Spam Act 2003 (Cth).
Disclosure of Personal Information
We may disclose personal information to trusted third parties where reasonably necessary to operate our business.
These third parties may include:
- Payment processors and financial institutions;
- Delivery and logistics providers;
- Website hosting providers;
- Cloud storage providers;
- IT support providers;
- Marketing and advertising partners;
- Customer service providers;
- Professional advisers including lawyers and accountants;
- Insurers;
- Government agencies and regulators; and
- Other service providers engaged by LayUp.
Some third-party providers may store or process personal information outside Australia or New Zealand.
Personal information may be disclosed to service providers located in:
- Australia
- New Zealand
- United States
- Vietnam
- Philippines
We take reasonable steps to ensure service providers protect personal information in accordance with applicable privacy laws.
We do not sell personal information in the traditional sense. Where privacy legislation defines certain disclosures as a "sale" or "sharing" of personal information, individuals may exercise any rights available under applicable laws.
Security
LayUp retains personal information only for as long as reasonably necessary to fulfil business, legal and regulatory requirements.
- Encryption technologies;
- Secure servers and hosting environments;
- Access controls and authentication measures;
- Security monitoring;
- Employee confidentiality obligations;
- Vendor security assessments; and
- Physical security controls.
Data Retention
LayUp retains personal information only for as long as reasonably necessary to fulfil business, legal and regulatory requirements. Typical retention periods may include:
| Information Type | Typical Retention Period |
|---|---|
| Customer accounts | While active and up to 7 years after closure |
| Transaction records | 7 years |
| Customer support records | Up to 4 years |
| Marketing consent records | Duration of consent plus 2 years |
| Website analytics information | Up to 36 months |
Retention periods may be extended where required by law, litigation obligations, regulatory requirements or legitimate business purposes.
When information is no longer required, we take reasonable steps to securely destroy or de-identify it.
Automated Decision-Making
LayUp may use automated systems and technologies to assist with:
- Fraud detection
- Website personalisation;
- Marketing segmentation;
- Product recommendations;
- Customer service automation; and
- Operational analytics
These systems are intended to support business operations and customer experiences.
LayUp does not currently rely solely on automated decision-making processes to make decisions that have legal or similarly significant effects on individuals without appropriate human oversight.
As privacy laws evolve, this section may be updated to reflect additional transparency requirements.
Access, Correction and Complaints
You may request access to personal information we hold about you.
You may also request correction of information that is inaccurate, incomplete, out of date, irrelevant or misleading.
To make a request, please contact our Privacy Officer using the contact details below.
We may require identity verification before processing requests.
We aim to:
- Acknowledge privacy requests and complaints within two business days; and
- Provide a substantive response within 30 days, when reasonably practicable
Notifiable Data Breaches
LayUp maintains procedures for identifying, assessing and responding to suspected data breaches.
Where a data breach is likely to result in serious harm and notification is required by law, we will comply with our obligations under the Notifiable Data Breaches Scheme.
This may include:
- Containing and investigating the incident;
- Assessing the likelihood of serious harm;
- Notifying affected individuals;
- Notifying regulators where required; and
- Implementing remediation measures to reduce future risk
APP 5 Collection Notices
LayUp may provide separate collection notices at the point personal information is collected.
Collection notices may be provided when:
- Creating an account;
- Making a purchase;
- Registering for promotions or competitions;
- Subscribing to marketing communications;
- Contacting customer support;
- Participating in surveys or research activities;
- Applying for employment opportunities; or
- Using services that require additional privacy disclosures. These collection notices should be read together with this Privacy Policy.
Third-Party Websites
Our website may contain links to third-party websites, applications or services.
LayUp is not responsible for the privacy practices, content or security of third-party websites.
We encourage users to review the privacy policies of any external websites they visit.
Contact Us
If you have any questions, concerns or complaints regarding this Privacy Policy or our handling of personal information, please contact:
Privacy Officer
Laybyland Pty Ltd
15-19 Amsterdam Street, Richmond, Victoria, 3121
Email: privacy.officer@layupshop.com
Changes to This Privacy Policy
LayUp may amend this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, technologies or services.
Any updated version will be published on our website and will take effect from the date shown at the top of this Privacy Policy.
Users are encouraged to review this Privacy Policy periodically to remain informed about how we manage personal information.
